Pattrick Smellie - Owner, Content Ltd Pattrick Smellie is a Wellington-based journalist, and co-owner of Content Ltd, a journalism and content wholesaler. He has a 17 year background in journalism for major New Zealand and Australian titles, including The Australian, Australian Financial Review, TIME magazine (Pacific edition), and the Sunday Star-Times (NZ). He has worked both sides of the fence, as both a journalist and communications adviser.  He cut his teeth on issues and crisis management as a press secretary for New Zealand's reformist Finance Minister Roger Douglas from 1985 - 88 - a period of transforming economic change in New Zealand, before spending 11 years in the Parliamentary Press Gallery in Wellington, two of those years as Gallery chair. Between 2001 and 2008, he worked worked in corporate communications for major New Zealand entities including The University of Auckland, Fonterra, James Hardie Industries, and Contact Energy Ltd, New Zealand's second largest listed public company, where he managed communications and then brand strategy. Content Ltd was formed in mid-2008. Its main product is the BusinessWire daily business news service, purchasable through www.businesswire.co.nz, and supplied to: www.business.scoop.co.nz www.sharechat.co.nz www.nzherald.co.nz www.stuff.co.nz www.nzx.com Content also provides specialist copy to weekly newsletters Trans Tasman, Energy and Environment Business Week, Transport Intelligence Weekly, and Profitable Agri-Business. Content provides a news picture captioning and headline service for www.twenty4media.com, which provides services to the main branches of the ANZ National Bank in New Zealand, Air New Zealand's domestic Koru Lounges, and Qantas Airways customer lounges in Australia. For further information, please contact me on: 64 4 4998891 - DDI 64 4 4998892 - fax 64 21 588203 - mobile pattrick@smellie.co.nz